Six skiers ski down mountain, sun above; blue, white, yellow, red
Six skiers ski down mountain, sun above; blue, white, yellow, red

St. Moritz (six skiers), 1930 ca.
By 1900, St. Moritz had become one of the exclusive mountain resorts that would fuel Switzerland's renown as the "Playground of Europe." Because it is blessed with 300 days of sunshine, St. Moritz became especially popular with British aristocrats who wished to escape rainy England for a winter in the sunny Swiss Alps. In 1930, the resort capitalized on this by creating a smiling sun logo which appeared in many of its posters and promotional materials. This anonymous classic, one of the earliest uses of photomontage in travel posters, is thought to be created by famous designer Walter Herdeg. This is the rare and spectacular large 35 x 50 inch format.
35.4'' x 50.4'' / 90 x 128 cm
Photomontage | Backed on Linen
ID# SWL14499
$17,550; On Sale Now! List price $19,500
VIEW MORE POSTERS LIKE THIS...
Country & Style
Other Keywords
Colors

Recently Viewed Posters