Italy has also produced some of the most beautiful fashion posters. Perhaps the most well-known is a series of posters for the Neapolitan department store E. & A. Mele, which commissioned about 185 large format poster designs between 1900 and 1914. Marcello Dudovich, often considered the greatest fashion poster artist of all time, created no fewer than 14 designs for Mele. One of the most elegant dates from around 1910 and portrays a nattily-clad equestrian posing his pug for two admiring friends at the stables. Mele was instrumental in promoting aristocratic lifestyles and fashion to the rising middle class in Italy.