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Campari Soda, 1968
This new discovery is irresistible, playful, charming, seductive, hip, fresh and stylish, all rolled in one. You think Audrey Hepburn, Donald Draper & friends, La Dolce Vita and Twiggy. The long green stockinged legs, the stylish shoes, the tip of the cap to both modern art and hieroglyphics in the painted almond shaped eye...it is unbearably clever and fun...just what an ad should be. Campari soda was first produced in 1930 and became the first pre-mixed drink sold world-wide. Its famous bottle was designed by none other than Italian Futurist Fortunato Depero and described as an upside down goblet. Surrealist fashion illustrator Franz Marangolo created an image that would position it solidly in the minds of a new generation: "It runs (keeps up) with the times (corre col tempo!)" His superb ads for the Fiat 500 and 600 were equally successful.
39.5'' x 55'' / 100 x 140 cm
Lithograph and Offset | Backed on Linen
ID# ITL23243
$1,001 to $2,000
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