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Yale Eye Chart, 1985 ca.
Paul Rand taught design at Yale University, one of the leading design schools in the US. He created this playful design for the Yale Alumni Fund. Incorporating the school's mascot into an eye chart built exclusively of the letter Y displayed on various axes, the design encapsulates the message that no matter how good your vision, you can see Yale (and the handiwork of its graduates and scholars). Simple, logical, clear, iconic, witty - a wonderful example of the power of good design.
8.8'' x 17.3'' / 22 x 44 cm
Offset | Paper
ID# USL10527
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