This beautiful poster by leading Swiss poster artist Herbert Leupin advertises Pantene shampoo with a modern and minimalist design depicting a stylized lock of hair. As a leading exponent of the "Object Poster" style of the 1940s, Leupin created a style of poster art that was both extremely direct and sensuously beautiful. In the '50s, Leupin reinvented himself to create a more relaxed, whimsical style that would usher in a new international advertising movement. Leupin continued to work through the next three decades in a variety of styles, showing a mastery of idioms as diverse as the International Typographic Style to Constructivism and Pop Art, always with a puckish sense of humor and refined taste.