This Avant-Garde poster for a film festival at the end of WWII in Basel was created by Fritz Buhler, a leading modernist in this Swiss city that would take the lead in the world of graphic design. His ingenious solution to this assignment was to design an Object Poster of an eye produced with a screen of dots to suggest film. The poster is unique in that it is easy to understand from afar but difficult to make out as one approaches. Like most Object Posters, there is little text - it is unnecessary.
Buhler studied in Germany and Switzerland and traveled in France; he created dozens of successful posters. His studio trained many important artists, including Armin Hofmann, a future leader of the International Typographic Style. Buhler's work is well represented in many museums, including New York's MoMA.